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Our brand evolves

There are four main reasons for our new brand adaptation: a) Because the consumers are in charge and they are empowered to take action: We should embrace them by moving from creating brands to refinement them, so we can add even more value to our customers. b) Become more integrated so that all of our brands are more cohesive. c) Invest in our talent development and capabilities under one strong umbrella brand. d) Use traditional and online marketing as a driver of social, economic and environmental progress.

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